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REALTORS® COMMERCIAL ALLIANCE

The REALTORS® Commercial Alliance (RCA) is the collective commercial constituency within the National Association of REALTORS®. It comprises:
   · Commercial practitioners who hold REALTOR®, REALTOR-ASSOCIATE®, or Institute       Affiliate Membership
   · NAR commercial committees
   · Local commercial boards and structures
   · The five national Commercial Affiliates (CCIM, CRE, IREM, RLI and SIOR)
   · The RCA Advisory Board
   · Commercial products and services

Mission
The National Association of REALTORS® and its REALTORS® Commercial Alliance seek to be the collective force influencing and shaping the commercial real estate industry.

Core Purpose
The purpose of the REALTORS® Commercial Alliance is to help NAR's commercial members become more profitable and successful

Core Values
   · Maintain and promote the highest standards of professional ethics and conduct.
   · Protect and promote the right to own, use, lease, manage, develop and transfer commercial real property.
   · Protect and promote private enterprise, a free and orderly market and collective action to maintain a governmental environment supportive to the industry.
    Membership
    Commercial practitioner members of NAR are both a member of the REALTORS® Commercial Alliance and the focus of the Association's numerous initiatives on behalf of its commercial members:
    • NAR is known for its forceful activity in Government Affairs, and its commercial practitioner members particularly benefit from those efforts.
    • NAR promotes professional development in the commercial real estate industry through its Commercial Affiliates that confer professional designations.
    • Through the RCA, NAR provides specialty areas services, education opportunities, industry trends and NAR's activities in commercial real estate.
    • The RCA Advisory Board and NAR's various national and local committees assure members that they are empowered to help shape the industry.
    • NAR maintains a staff dedicated solely to serving the commercial practitioner.


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