USAGE:
The brand logos will be utilized in all NAR materials that contain reference to, in copy/content, the NAR publication or service represented by the brand logo, in this case, the REALTORS® Commercial Alliance (RCA). The brand logo may appear at the top of the communication piece, either side, or on the page where content applies appropriately. It may not appear in the bottom signature bar or on the back cover with or near the parent logo. The intent is to be definitive about NAR products and special entities, not redundant.

The NAR parent brand (REALTOR® LOGO or NAR SIGNATURE LOGO) will still appear in the signature bar at the bottom of the communication material. The same bar information, variance and conformity rules apply as in the Corporate Graphic Standards and Style Guidelines. The Corporate Graphic Standards and Style Guidelines can be viewed online at REALTOR.org.

NAR's brand logos are content descriptive and should generally not be used on letterhead, envelopes and other office supplies; however they may be utilized on advertising specialties to promote the NAR brand. The NAR SIGNATURE LOGO as described in the Corporate Graphic Standards and Style Guidelines should still be leveraged and utilized.

Exceptions:
In instances where the brand logo is required to stand alone as it represents an entire NAR entity, or it becomes imperative to develop these office supplies and other materials with just the utilization of the NAR brand logo, then the words NATIONAL ASSOCIATION OF REALTORS® must appear on the item. Corporate Graphic Standards and Style Guidelines apply, and the NATIONAL ASSOCIATION OF REALTORS® will appear underneath or near the brand logo.

If space does not allow for the words NATIONAL ASSOCIATION OF REALTORS® underneath or near the brand logo (e.g., online usage) then the words NATIONAL ASSOCIATION OF REALTORS® must appear in the content of every page.