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Daily Real Estate News | August 9, 2007 | Search-Engine Marketing Is Mainstream
A report from real estate media company Inman.com reveals that search-engine marketing is the most popular online advertising tool for real estate agents.

According to the report, "The State of Real Estate Marketing," most of the 770 real estate professionals surveyed use search-engine marketing as part of their online advertising strategies. In the coming year, 52 percent of those polled expect to use keyword searches and 42 percent will invest in search engine optimization.

Industry newcomers make up a large percentage of those purchasing keywords, with 38 percent working in the real estate field for fewer than five years; 28 percent have been in real estate for more than 15 years.

Source: Search Engine Land (07/25/07)