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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Daily Real Estate News  |  June 10, 2008  |   Congrats Letters Make Big Impressions
Besides being a nice thing to do, writing a congratulatory note also is an opportunity to subtly remind someone who has had a life-changing moment that should their new situation require different housing, you stand ready to provide real estate assistance.

Choosing the right words for a congratulations note can increase the impact of the message, according to Judith Cronin, founder of Cronin & Company, an online resource specializing in cards for businesses and business-personal relationships.

Here are her suggestions for writing a sincere congratulatory note:
  • Write soon after hearing the news.
  • Use the word "congratulations" early.
  • Mention the occasion for congratulations in the first sentence or two.
  • Tell the person how happy, proud, or impressed you are.
  • If possible, mention something about the person's abilities and achievements.
  • Express your best wishes for the person and for continued success.
  • Don’t tell the recipient he is lucky since it implies chance rather than achievement.

Source: Cronin & Co. (06/10/08)

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