Daily Real Estate News  |  November 6, 2009  |   NAR to Launch Consumer Site
On Nov. 12, the National Association of REALTORSŪ will unveil a new consumer Web site —HouseLogic — designed to help home owners protect, maintain, and enhance the value of their home. The site will be a go-to resource for home owners who want to make smart decisions about what for many is their largest investment. The launch is timed to coincide with NAR's Annual Conference and Expo in San Diego.

When the site launches next week, REALTORSŪ will find special business-building tools, such as free ready-to-use information for their Web sites, blogs, and newsletters, available to them at Houselogic.com/members. The content that the site provides for REALTORSŪ is designed to help them continue meaningful communication with their clients after the sale.

NAR developed the HouseLogic site to provide home owners with a smart, simple resource to help them manage their homes wisely and to help REALTORSŪ extend their relationship with consumers through the entire lifecycle of homeownership. The site will also allow home owners to speak together with REALTORSŪ to federal legislators on public policy issues where home owners and the real estate industry have a common interest.

The HouseLogic site will be promoted to consumers in earnest beginning in February 2010. Until that time, the site is in beta and is being promoted primarily to the REALTORSŪ community, giving NAR members the opportunity to explore the site and provide feedback to houselogic@realtors.org.

Watch for further details in your REALTORSŪ Magazine Daily News and at REALTOR.org.

- Erica Christoffer for REALTORSŪ Magazine