REALTOR® Magazine-Daily News-Avoid Misleading Clients on the Web

REALTOR® Magazine Online: The real estate professional's business support tool.

OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Search REALTORMag...

OR FOCUS YOUR SEARCH

NEWS & COMMENTARY

Inside For Brokers

Connect

Social Networking

Follow, fan, or friend us online.

Your Magazine

Magnifying your voice and celebrating your accomplishments

CURRENT ISSUE

PAST ISSUES

Daily Real Estate News | March 10, 2010 | Avoid Misleading Clients on the Web
Some practitioners are using the Internet to advertise properties in a way that is less than honest.

Here are some of the common deceptions that marketing experts say are unfair to shoppers and are counter productive for practitioners:

· Photos that show less than the truth: Composing a photo skillfully is a lot different from using Photoshop to make a home look significantly more attractive than it is.

· Relying on home valuation sites that aren’t right: Anyone buying or selling should know right away what an expert appraiser or a knowledgeable real estate professional believes the value of the home to be — not what a computer program guesses.

· Misleading property descriptions: Don’t say it has a water view if seeing it requires standing on the roof in January.

Source: MoneyWatch.com, Ilyce R. Glink (03/09/2010)