New Public Awareness Campaign Ad Spotlights $8,000 Tax Credit

A new commercial, Housewarming, is being shown on TV ad spots across the country. In the ad, Uncle Sam presents a young couple with an $8,000 tax credit check in welcoming them to their new home. Local and state associations can use the ads in their local markets. 

Watch a behind-the-scenes video of the making of the commercial and then view or download the ads at REALTOR.org >  

Webinar: "Building Your Business Using the First-Time Home Buyer Tax Credit"

Listen to the recording and view slides from the REALTOR® Magazine webinar detailing the 2009 first-time home buyer tax credit. (Run time: 55 minutes; Original air date: April 28, 2009)

Presenters: Amy McAnarney, executive director, The Tax Institute, H&R Block, and Steve Schmitz, Broker, John L. Scott Hillsboro Market Center, Hillsboro, Ore.

Listen now >

Download the Powerpoint slides: Marketing Ideas for Promoting the First-Time Buyer Tax Credit

Your Questions Answered

• Are there any ways for consumers to get the benefits of the tax credit up-front so they can use the money to help make a down payment?
• Can a home buyer claim the credit before they move into the house?
• What are the prospects of Congress extending the credit for another year and to all buyers, not just first-timers?

Read the Q&A with the answers to these questions and more >

Test Yourself: 2009 First-time Home Buyer Tax Credit Quiz

To qualify for the full $8,000 tax credit, the house must be at least what price?

• $80,000
• $50,000
• $250,000
• $150,000

Do you know the answer? Take the Quiz!

LEARN MORE

The Basics: 2009 First-Time Home Buyer Tax Credit

Access a consumer-friendly FAQ, Powerpoint slides of how the tax credit works, the IRS tax credit form, and more at REALTOR.org.

Use the First-Time Tax Credit to Build Business

The home buyer tax credit is off the radar screen of many consumers—and that’s a lost opportunity for both you and them.

An Example: The Smart Move campaign

See how the Connecticut Association of REALTORS® is spreading the news about the tax credit with a statewide advertising campaign called "Smart Move," which spans television, radio, print and transit ads.

View a list of more upcoming & past REALTOR® Magazine webinars >

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