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The 2012 Issues and Challenges document (PDF: 815 KB) identifies those critical issues and challenges REALTOR leaders are certain to encounter this year. They include improving NAR's influence, better understand consumer's thinking and increasing professionalism. It also tackles key public policy issues and how to reach out to local and state associations as well as apply social media to improve our advocacy, marketing and member development. It outlines each of these challenges and provides information on the solutions that you can use to help members address them. With each solution, there is contact information for NAR staff experts, as well as URLs for additional information.