NAR: REALTOR® Benefits: Affinity Financial Corporation Offers High Value, Customized Banking Services to NAR Members Under REALTOR VIP® Alliance Program

CHICAGO (April 11, 2005) -- The NATIONAL ASSOCIATION OF REALTORS® is pleased to introduce Affinity Financial Corporation (AFC) as the newest partner in the REALTOR VIP® Alliance Program. The private label financial solutions provider has designed a broad array of financial products specifically for NAR members.

AFC offers the Real Estate Banking Center platform, a direct banking service, open 24/7, via Internet, telephone, fax, e-mail or regular mail. The innovative combination of branchless banking, coupled with a strict referral based marketing strategy translates into higher savings rates, lower fees, excellent service, and superior banking products.

The exclusive online banking product offers provided through the Real Estate Banking Center include checking, savings, and money market accounts, certificates of deposit (CDs), ATM and debit cards as well as free online bill payment. Deposit products are offered to NAR members at a premium over the rates offered to consumers for similar banking products and services and carry special features such as ATM fee reimbursement when other banks charge for ATM withdrawals. This interest rate premium is often two to three times what the average bank offers in the United States.

"Efficiency in the real estate industry is an important factor for success. Utilizing the Real Estate Banking Center can provide added efficiency to a REALTOR®'s hectic schedule, in day-to-day banking transactions," stated Bob Goldberg, Senior Vice President, Marketing and Business Development.

"Whether the Real Estate Banking Center's high performance banking services are utilized for personal or business reasons, the NATIONAL ASSOCIATION OF REALTORS® is confident that this new REALTOR VIP® Alliance Program partner will benefit its members," said Goldberg.

Affinity Financial Corporation offers private label banking centers and banking products for affinity groups, employers, and non-bank financial institutions serving over 40 million customers through its affinity partnerships. All deposits are FDIC insured by Union Federal Bank, founded in 1887, a powerhouse in modern day banking with over 3.4 billion in assets. All technology within the banking center is provided by Affinity Financial Corporation.

"We are extremely excited to partner with the NATIONAL ASSOCIATION OF REALTORS® in offering our customized anking services to NAR members," commented J. Randall Waterfield, Affinity Financial Corporation's President and Co-CEO. "Given the combination of excellent interest rates, low fees and quality service, we look forward to providing NAR members a valuable benefit that significantly enhances their personal and business finances."

To learn more about the Real Estate Banking Center offering for REALTORS®, visit www.realestatebankingcenter.com or call 1-888-703-0318. To see a full roster of partner offerings under NAR's REALTOR VIP® Alliance Program, visit www.REALTOR.org/realtorVIP.

NAR members enjoy the benefits of NAR's REALTOR VIP® Program, which is designed to help REALTORS® keep dues low and provide every day solutions for their business and personal life, and expand their professional knowledge through its more than 50 publications and educational offerings. The more than 30 REALTOR VIP® strategic alliance partners, which make up the program, are leaders in their industries and committed to providing NAR members with practical offerings to help them meet their daily needs.

Affinity Financial Corporation is the premier provider of private-label banking services to employers, affinity groups, and non-bank financial institutions. Affinity Financial Corporation brings together extensively researched products and services to offer a full range of premier modern banking services under their own brand name directly to their users.

The NATIONAL ASSOCIATION OF REALTORS®, "The Voice for Real Estate," is America's largest trade association, representing over 1 million members involved in all aspects of the residential and commercial real estate industries.