REALTOR® Brand
As a REALTOR®, you're a trusted professional, respected both within the industry and by consumers who know there's a difference between a REALTOR® and someone who hasn't earned the right to carry that name.
The Brand
The REALTOR® brand is a powerful marketing tool that only members of NAR can use. Representing trust and professionalism – qualities that consumers demand when searching for someone to help them buy or sell a home – being a REALTOR® sets you apart. Show people you're a trusted REALTOR® by:
• Using the REALTOR® "R" Everywhere
• Wearing your REALTOR® pin
• Showing your REALTOR® member card, if you don't have one click here and download a temporary card.
Motivating Consumers To Buy From A REALTOR®
NAR constantly communicates to consumers and media the importance of working with a REALTOR®.
• Surround Sound Campaign: NAR is working hand-in-hand with State and Local REALTOR® Associations to offset the negative perceptions about the housing industry.
• HousingMarketFacts.com: Developed for the Public Awareness Campaign, this microsite educates potential buyers about the benefits of homeownership and provides resources for local market analysis.
• Public Awareness Campaign: Our current advertising campaign focuses on motivating buyers into the market with new TV ads, radio spots and print materials created to reduce negative perception of the market and leading consumers directly to REALTORS® for help.
• NEW Consumer Web Site and Radio Talk Show: A new consumer site – set launch in November 2009 – and radio show, Real Estate Today, are designed to educate and rally consumers, as well as position NAR as the leading advocate on federal real estate issues on their behalf.
