NAR Centennial Logo Online Graphic Standards
Guidelines for Use
ColorsThe Centennial logo may be used in any one of these 5 color variations:
- Full-color logo—(CMYK or RGB)
- 2-color logo—(PMS 293 and PMS 136)
- Full-color logo with “NATIONAL ASSOCIATION OF REALTORS®” reversed to white type
- Reversed to white logo, with ribbon in yellow or in the specific color being reversed
- Black and white logo
Blue—PMS 293 or CMYK: 100C 57M 0Y 2K
Yellow—PMS 136 or CMYK: 0C 27M 76Y 0K
Electronic Files
Logo is available for downloading in three sizes and in the following file formats:
- Illustrator CS2 EPS (for use in commercial print applications);
- JPEG (for use in word processing programs); and
- GIF (for use in Web applications)
Area of Isolation
The area of isolation is a minimum of 1/4” space separating the Centennial Logo from any other typography, illustration, geometric shape, or the edge of the printed surface. One exception is the 1/8” area between the top of Centennial Logo and the top edge of the NAR Signature Bar.
Minimum Size Reduction
The minimum reproduction size of the Centennial logo is 1 3/4” wide.
NAR Signature Bar
In observance of NAR’s Centennial celebration in 2008, the NAR Centennial Logo is to be included with the NAR Signature Logo on the front side or cover page of printed pieces. The Centennial Logo replaces the current use of the “Real Strength, Real Advantages” tagline as the preferred treatment during the celebration period to distinguish the centennial year.
For the period of the celebration the bar is to be white space no less than 1 1/8” high and contain the NAR Signature Logo positioned on the left side of the bar and the Centennial Logo positioned on the right side. The top of the white space bar can be defined by a .5 black, ruled line bleeding the paper’s left and right edge and positioned 1 1/8” or more from bottom of the page. Or the top of the white space bar can be defined by a background color, or an image with a consistently solid area at the bottom, and stopping at least 1 1/8” from the bottom of the page.
The color of the NAR Signature Logo may be either Black or Blue, with the Centennial Logo in either 4-color, Black or Blue.
The logos should be positioned 1/2” from the left and right page edges. The top of the Centennial Logo’s type should be 1/8” below the .5 black, ruled line (or the background color). The top of the block R should align with the top of the Centennial Logo’s rectangle shape.
NAR Centennial Logo Download Files
PRINT use—
EPS vector file of the following:
- 4-color logo (CMYK)
- full-color logo (RGB)
- Spot colors logo (PMS 293 & PMS 136)
- B/W logo
On screen/computer communications—
JPEG hi res file of the following:
- 4-color logo (CMYK)
- full-color logo (RGB)
- Spot colors logo (PMS 293 & PMS 136)
- B/W logo
(each of the above in size: small 1.75”, medium 3” and large 8”)
Web use—
GIF file of the following:
- full-color logo (RGB) in size: small 1.75” and medium 3”


