Topics: Visible Area | Cups & Mugs | Clothing | Spherical Objects | Pens & Pencils | Flat Items
| Promotional Items |
Includes unusually configured objects, e.g., mugs, pencils, pens, caps, golf balls, key chains, etc. If the promotional item is a flat printed object, e.g., a calendar, the rules and standards for brochures and collateral materials are to be followed. |
|
|
| A. Visible Surface Area |
Visible surface area is defined as an area of an object in which a complete image is visible from a single viewing angle without the necessity to rotate the object. |
| B. Cups, Mugs and Similar Cylindrical Objects |
When placing the REALTOR® LOGO or the NAR SIGNATURE LOGO the whole image must be visible. The NAR SIGNATURE LOGO size will be determined by the width of the visible surface area. The REALTOR® LOGO and the NAR SIGNATURE LOGO must conform with the AREA OF ISOLATION, as defined for all other types of materials. Standard color rules, requiring the use of either PMS 293 Blue, black, or white apply for both logos. |
| C. Caps, T-shirts, Clothing and Similar Items |
When placing the REALTOR® LOGO or the NAR SIGNATURE LOGO on the face, the item should be placed in its flattened state in order to determine the visible surface area. The REALTOR® LOGO or the NAR SIGNATURE LOGO should conform with the AREA OF ISOLATION, i.e., half the width of the REALTOR® block "R" rectangle between any edge of the REALTOR® LOGO or the NAR SIGNATURE LOGO and the nearest edge of the visible surface area. Standard color rules requiring the use of either PMS 293 Blue, black, or white apply for both logos. |
| D. Golf Balls, Basketballs or Any Other Spherical Items |
When placing a REALTOR® LOGO or the NAR SIGNATURE LOGO on the face, images should be placed within the visible surface area and conform to the AREA OF ISOLATION, i.e., half the width of the REALTOR® block "R" rectangle between the edge of the visible surface area and the REALTOR® LOGO or NAR SIGNATURE LOGO. Standard color rules requiring the use of either PMS 293 Blue, black or white apply for both logos. |
E. Pens,
Pencils and Similar Items |
These present a special set of circumstances not amenable to resolution through the application of the general rules standards. Size and usage of the REALTOR® LOGO or the NAR SIGNATURE LOGO must be determined by the readability of the word REALTOR® in the REALTOR® LOGO. If the size is not such that permits the clear readability of the ®, then neither the REALTOR® LOGO nor the NAR SIGNATURE LOGO may be used on the item. Standard color rules requiring the use of either PMS 293 Blue, black or white apply for both logos. |
F. Any Other
Flat Items |
Any other flat items must adhere to the same rules and standards for REALTOR® LOGO or the NAR SIGNATURE LOGO applications to flat printed materials, i.e., AREAS OF ISOLATION size, color. |
