Design Guidelines for Stationery
Topics: Paper | Position | Letterhead, etc. | Envelopes, etc. | Ink Color | Optional Logo Usage
| Stationery | Includes letterhead, envelopes, fax cover sheets, press releases, business cards, note or memo pads, etc. The NAR SIGNATURE LOGOshould be used on all stationery. CLICK HERE for an illustration of stationery placement. |
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| A. Paper | The color of the paper should be white or a neutral color, as typically used for business stationery. |
| B. Position | It must be placed in the upper left corner of letterhead, business cards, envelopes, note cards, etc. |
| C. Letterhead, Fax Cover Sheets, and Press Releases | 1. NAR SIGNATURE LOGO should be positioned 1" down from the top, and 1" in from the left side on the letterhead. 2. Size of the NAR SIGNATURE LOGO on letterhead is preferred to be 12 points |
| D. Envelopes, Business Cards, Note or Memo Pads, and Other Items of Undetermined Sizes | 1. Items must be positioned according to the rules and standards for NAR MOTTO, address and AREA OF ISOLATION, which requires that the NAR SIGNATURE LOGO be placed no closer to other objects, type, or the edge of the sheet than a distance equal to half the width of the REALTOR® block "R" rectangle. 2. In no instance may the size of the REALTOR® LOGO be reduced to less than .375" in width. |
| E. Ink Color Usage for Stationery |  One Ink Color -- PMS 293 Blue (preferred) or black for all elements.  Two Ink Colors -- PMS 293 Blue for the REALTOR® LOGO, NAR SIGNATURE LOGO and NAR MOTTO. Black for the address, phone numbers and other information.  Three Ink Colors -- PMS 293 Blue and PMS 871 Gold for the REALTOR® block "R" rectangle. Black for the address, phone numbers and any other information. |
| F. Optional Non-Use of the NAR Signature Logo |  When the NAR SIGNATURE LOGO is not used in the head of the letter or any other stationery piece, the REALTOR® LOGO may be used at the bottom left hand corner of the sheet, positioned 1" in from the left side, and .75" up from the bottom. The same color rules apply as in VI, E 1-3. Applications of the optional non-use of the NAR SIGNATURE LOGO include stationery second sheets, note pads, etc |
