REALTOR® Logo Rules
The REALTOR®LOGO consists of a graphic "R" on a sharply contrasting rectangular background to form a block "R" under which is centered the registered term REALTOR®.
Topics: Area of Isolation | Size Reduction | Size Increase | Color | Logo Grid
| A. AREA OF ISOLATION |  |
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Regardless of size or application, the REALTOR® LOGO must at all times be positioned such that there is space equal to one half the width of itself between it and any other typography, illustration, geometric shape, or the edge of the printed surface on which it is placed. The only approved AREA OF ISOLATION exception is explained under Section III SIGNATURE Rules, 1.C. |
| B. SIZE REDUCTION |  |
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The minimum reproduction for the REALTOR® LOGO is .375" wide. At sizes below a width of 1"; the ® registration mark must be increased by the difference in size between the reduction percentage and 100%. Example: If the REALTOR® LOGO is reduced to .75" from 1", the ® must be increased 125%. The ® must always be legible. |
| C. SIZE INCREASE |
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When enlarging the REALTOR® LOGO more than a width of 3 feet, the ® should be reduced by no more than will permit it to be readily recognizable at a distance of 20 feet. |
| D. COLOR |  |
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The positive area of the REALTOR® LOGO is considered to be those areas depicted in black when it is printed on a white or neutral background. The rectangle, which contains the block "R," and the word "REALTOR" with its ® are the positive areas. To further brand recognition and strengthen the REALTOR® LOGO, only the following colors can be used; the selection of which color to use is dependent upon the color and/or the tonal value of the background on which the REALTOR® LOGO will be used. 1. PMS 293 Blue 2. Black 3. White 4. PMS 293 Blue and PMS 871 Gold When the REALTOR® LOGO is displayed in PMS 293 Blue on a white or neutral color background, the block "R" in the rectangle may be shown as PMS 871 Gold. The only color exception that is allowed is for signage when metal or masonry materials are used. There are no allowable color substitutions. |
| E. REALTOR®LOGO GRID | The REALTOR® LOGO was created so that all definitions adhere to the grid; i.e.; |
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1. AREA OF ISOLATION is based on half the width of the REALTOR® LOGO, or 7 units. 2. AREA OF SEPARATION is based on the width of the left side of the graphic letter "R," or 7 units. 3. NAR SIGNATURE LOGO -- The height of the Association name, in two lines, is equal to half the height of the REALTOR® block "R" rectangle or 7.5 units. Each line of the Association name is equal to 3 units. The distance between the two lines of the Association name is equal to 1.5 units. CLICK HERE for a logo grid. |
