NAR Signature With Motto Rules
The NAR MOTTO is The Voice for Real Estate®. It is the overall umbrella theme of NAR and is a registered trademark of the Association. Therefore, it must be protected by a specific set of guidelines when in use.
Topics: Typography | Size | Position | Usage
| A. Typography |  |
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The NAR MOTTO is Adobe Garamond Italic caps and lower case, and is range kerned +3% of the point size.The "T," "V," "R," and "E" in The Voice for Real Estate® are always capitalized. The "f" in for is always in lower case. The registration mark ® must always accompany The Voice for Real Estate®. |
| B. Size |  |
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The NAR MOTTO is 20% smaller than the Association name. |
| C. Position |  |
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The NAR MOTTO is placed with its baseline even with bottom of the rectangle; and flush with the left side of the Association name. |
| D. Usage | The NAR MOTTO -- The Voice for Real Estate® -- can only be used with the NAR SIGNATURE LOGO. |
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The NAR MOTTO cannot be used with the REALTOR® LOGO only. The NAR SIGNATURE with MOTTO should be included at least once on all materials. The NAR MOTTO cannot be used by any other association or organization, unless modified with local area name, e.g.,"The Voice for Real Estate® in Seattle." |
