Facilitate open communication between the AEC and other NAR committees whose goals and activities may impact REALTOR® association policies, procedures, and management operations.
AEC liaisons to NAR committees serve as the communication link between the AEC and other NAR committees. Liaisons ensure that issues discussed in the respective committees have the benefit of the AE perspective and that the AEC is apprised of issues being considered during and between NAR meetings, including issues that surface through on-line discussions and at local, state, and regional meetings. AEC leadership engages in communication with NAR officers to ensure that all levels of the organization coordinate efforts to best serve the members.
AEs were appointed to serve as liaisons to NAR committees, beginning with the 2013 Midyear Meetings. These liaisons are asked to keep the AEC informed of key issues that impact REALTOR® associations, and they are also expected to communicate information from the AEC to the respective committees for which they serve as a liaison. In addition, AEC leadership meets with the NAR officers at a regularly scheduled time during the Midyear Meeting and the REALTORS® Conference to keep them abreast of issue developments.
Research and identify the viability of an association peer-to-peer review process that provides an opportunity for associations to request a review of their association operations and governance by the staff of other associations. Pending the outcome, establish guidelines for such a program.
AEs can volunteer to participate in a peer-to-peer review program whereby participants evaluate the operations and governance practices of other volunteer participant associations and they are then in turn evaluated by those same associations.
The AEC Peer Review Work Group surveyed all chief staff executives to gauge the interest level in such a program, and while there was some interest, most respondents indicated that they were either not interested or not willing to pay for such a service, which would cost upwards of $4000. The work group concluded that it would not pursue development of a peer-to-peer review process, but rather it will review, update, and enhance the existing NAR REALTOR® Association Resource Exchange (RARE) database. The RARE database is a repository of association documents submitted by REALTOR® associations -- sample strategic plans, job descriptions, policies, procedures, etc. -- that all associations have access to through REALTOR.org. The work group is providing input to NAR staff during this update process, and will review the revised product at the 2013 REALTORS® Conference meeting.
Identify strategies and best practices that local associations can implement for greater consumer engagement and outreach; provide a how-to resource guide that utilizes NAR consumer engagement tools and resources in ways that best benefit REALTOR® members.
Associations have the information and resources they need to inform consumers of real estate issues in their communities and to engage more homeowners in the legislative process.
The AEC Consumer Engagement Work Group is compiling a best practices resource of REALTOR® association consumer outreach initiatives that fall within one of the following categories:
- Education – Educate consumers that REALTORS® are their real estate and community resource.
- Advocacy – Conduct research and build consumer support for real estate issues.
- Market Information – Empower REALTORS® and REALTOR® associations to be the source for local market information and trends.
To date this collection of successful initiatives includes 22 submissions, which will be posted on REALTOR.org.
Develop an online version of a local association membership orientation program or key components of a program that could be included in such an orientation.
Associations have access to templates or modules, through REALTOR.org, that can be used to customize an online membership orientation program.
The AEC Online Membership Orientation Work Group reviewed online membership orientation programs from three associations and then identified features and content that could be included in an online orientation program. NAR Marketing staff is contracting with Learning Library to develop a national online orientation module. State and local associations will also have the opportunity to contract with Learning Library to develop online orientation modules that fit their local needs. It is anticipated that the NAR module will be complete by the end of 2013. The work group will focus on content for local modules at the November meeting.
Develop strategic planning best practices that includes resources, a facilitator directory, and strategies and methodologies to help associations navigate through the process.
Associations have access to the information and resources they need to initiate and prepare for the development and implementation of their association’s strategic plan..
The AEC Strategic Planning Resources Work Group developed a resource guide that includes strategies and methodologies used in the strategic planning process. The resource, which is posted on REALTOR.org, includes content on the role of surveys, focus groups, and needs assessments in the process, along with general information on the strategic planning process. The resource also includes guidelines to help associations determine if they need a facilitator and questions to ask a potential facilitator, along with information on how to start the “request for proposal” (RFP) process.
Provide idea sharing and networking opportunities for younger AEs through the AE YPN Meet-ups at the AE Institute, Midyear Meetings, and Annual Conference; encourage and promote involvement and career development in the REALTOR® association management profession through recognition and education opportunities; serve as a resource for local and state association YPN chapters.
Generation X and Y AEs are connected and engaged in the REALTOR® association through opportunities at NAR meetings to network, discuss next generation technology and communication best practices and initiatives; younger AEs have access to information and resources that support their professional development and career growth opportunities; local associations can seek guidance and support from their AE YPN peers to establish or enhance local and state association YPN chapter activities.
The AE YPN Work Group is focusing on professional development strategies to support growth in a REALTOR® association management career with an emphasis on educating and recruiting new graduates and other qualified professionals to the REALTOR® association management industry. An award that recognizes exceptional accomplishments or service by AE YPNs is also being considered. A proposal that includes eligibility criteria for the award will be considered by the AEC Recommendations and Recognition Advisory Board at its November 2013 meeting. The work group also plans to promote and encourage use of the new AE Mentor Database to ensure that younger AEs can tap into the expertise of the more seasoned AEs in the industry.