2014 AEC Goals
Facilitate open communication between the AEC and other NAR committees whose goals and activities may impact REALTOR® association policies, procedures, and management operations.
AEC liaisons to NAR committees serve as the communication link between the AEC and other NAR committees. Liaisons ensure that issues discussed in the respective committees have the benefit of the AE perspective and that the AEC is apprised of issues being considered during and between NAR meetings, including issues that surface through on-line discussions and at local, state, and regional meetings. AEC leadership engages in communication with NAR officers to ensure that all levels of the organization coordinate efforts to best serve the members.
AEs were appointed to serve as liaisons to NAR committees, beginning with the 2014 REALTOR® Party Convention. These liaisons are asked to keep the AEC informed of key issues that impact REALTOR® associations, and they are also expected to communicate information from the AEC to the respective committees for which they serve as a liaison. In addition, AEC leadership meets with the NAR officers at a regularly scheduled time during the national meetings to keep them abreast of issue developments.
To develop a strategic planning component for political advocacy to assist local and state associations that want to include political advocacy as one of their association’s strategic initiatives.
Associations have access to the information and resources they need to incorporate political advocacy initiatives into their strategic plans.
The AEC Advocacy Planning Work Group provided a template for an advocacy component that local associations can use in their strategic planning to comply with the NAR Core Standards. This template was used in the NAR Core Standards strategic planning facilitator training.
To identify competencies that demonstrate proficiency in lobbying and other political advocacy skills, and explore the possibility of integrating these competencies into a professional designation or certification for GADs or an advocacy component of the existing RCE designation.
A professional growth and development plan for GADs, which includes competencies and a body of knowledge, leads to a designation or certification that demonstrates proficiency in political advocacy skills.
The AEC Political Advocacy Competencies Work Group considered development of a certification/designation for GADs. With input from a survey of GADs and chief staff, and focus groups at the 2014 GAD Institute, the work group is not recommending development of such a designation. Rather, the work group is proposing that there be an emphasis on more professional development opportunities for GADs. With the core standards reinforcing the need for strong advocacy initiatives at all levels of the organization, a more comprehensive curriculum for GADs would benefit all. Along the same lines, the AEC plans to expand the political advocacy and consumer outreach education opportunities for chief staff, so they are prepared to lead an advocacy association.
To identify best practices that associations are using to successfully serve and provide value to commercial practitioners; and to help associations promote their value to recruit and retain commercial members.
All REALTOR® associations, including those without commercial structures, have access to information and resources that will better help them recruit, retain, and serve the commercial members in their area.
The AEC Commercial Member Relationships Work Group directly contacted local associations across the country that are offering commercial services in the areas of advocacy, education, engagement, and information/products/services. This outreach resulted in information about how to implement these initiatives so that it can be shared with associations contemplating similar action. These best practices will be posted on Realtor.org in the next month.
To explore strategies and best practices for how associations develop and maintain healthy relationships with large brokers while communicating and delivering value to this constituency.
Local and state AEs have access to best practices that can help them foster and maintain effective relationships with large brokers while navigating through challenging industry issues in a competitive culture.
The AEC Large Broker Relationships Work Group is compiling a best practices resource with tips and suggestions to assist associations in fostering effective relationships with large brokers in their market areas. This resource, which will be posted on REALTOR.org, will also be open to brokers who may want to share success stories of how they’ve connected with their local associations.
Continue to expand the Consumer Outreach Best Practices collection on REALTOR.org and encourage the use of these best practices by local and state associations for the benefit of their REALTOR® members.
Local and state AEs can attend education sessions and participate in roundtable discussions at NAR meetings that focus on effective ways to reach out to consumers.
The 2015 AE Institute is planning another consumer outreach best practices session, to be presented in a Ted Talk format. Consumer outreach is a slated topic for the Association Management Roundtables.
Provide idea sharing and networking opportunities for younger AEs through the AE YPN Meet-ups at the AE Institute, REALTOR® Party Convention, and Annual Conference; encourage and promote involvement and career development in the REALTOR® association management profession through recognition and education opportunities; serve as a resource for local and state association YPN chapters.
Younger generation AEs are connected and engaged in the REALTOR® association through opportunities at NAR meetings to network, discuss next generation technology and communication best practices and initiatives; younger AEs have access to information and resources that support their professional development and career growth opportunities; local associations can seek guidance and support from their AE YPN peers to establish or enhance local and state association YPN chapter activities.
The AE YPN Work Group is hosting an RPAC fundraiser at the REALTOR® Conference in New Orleans. The work group also launched the AE Leaders of Tomorrow Young Professionals Award, and the first recipient will be selected at the 2014 REALTORS® Conference. The work group continues to encourage younger AEs to get involved in the REALTOR® organization at the national level, and also encourages AEs to participate in the AE Mentor Program.