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2014 AEC/AE Institute Advisory Board Goals

Association Executives Institute Advisory Board

Chair: Steve Volkodav, RCE
Vice Chair: Carol Seal, RCE
Liaison: Sharon Keating, ABR, CRS, GRI, SRES

Goal #1

Work with NAR staff and other AE subject matter experts to plan the curriculum for the 2014 AE Institute, scheduled for March 21-25, 2014, in Baltimore, Maryland.

Expected Outcome

AEs are better prepared to address the issues that have an impact on their members' business. The course, speaker, and overall program rating for the 2014 Institute are 4.0 or above (on a 5.0 scale, with 5.0 being the highest).


During the planning session in Chicago, various NAR staff worked with the advisory board on particular topics. The advisory board also drew on subject matter experts in their own demographic to help ensure that all of the education sessions are more targeted and the speakers better prepared to address our audience.

Goal #2

Structure programming to allow for presentations on NAR initiatives and emerging strategic issues that are relevant to all levels of the organization.

Expected Outcome

The Institute schedule allows for last-minute additions to be made to the program, so attendees return to their associations (and to their association leadership) with the latest information.


Staff and the advisory board have designated open timeslots in the AE Institute curriculum so attendees can be briefed on NAR initiatives and the most up-to-date strategic issues on the industry horizon.

Goal #3

Incorporate more programs on virtual programming, communications, business strategy and multiple listing services into the 2014 curriculum.

Expected Outcome

Institute attendees will leave the Institute with a general understanding of the following: how to embrace some of the new media flooding all facets of business and industry; how to allocate resources to implement plans, projects, and programs; and how to manage their associations as the MLS continues to evolve.


One of the three programming tracks is "Technology Trends." This track was created to reach this goal.

Goal #4

Ensure the Institute satisfies the learning needs of seasoned AEs as well as those who are new to the business.

Expected Outcome

Seasoned AEs who have felt less a part of Institute over the past few years will feel a renewed energy and sense of belonging; newer AEs are given the proper instruction they need to start managing their associations with greater confidence.


The advisory board worked thoughtfully to ensure that all levels of experience would be met through the curriculum.

Impact on other committees:

The AE Institute Advisory Board may look to NAR's Strategic Planning Committee to provide an update on emerging issues the advisory board should address in the 2014 AE Institute curriculum.

Anticipated action by Executive Committee or Board of Directors: