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2016 AEC/AE Institute Advisory Board Goals

2016 Committee Goals

Committee/Subcommittee/Forum Name: Association Executives Institute Advisory Board

Chair: Theresa Hatton, RCE, CAE

Vice Chair: Laura Crowther, RCE

Liaison: David Peretti

Goal #1: Work with NAR staff and other AE subject matter experts to plan the curriculum for the 2016 AE Institute, scheduled for March 11-14, 2016, in San Antonio, Texas.

Expected Outcome: AEs are better prepared to address the issues that have an impact on their members' business. The course, speaker, and overall program rating for the 2016 Institute are 4.0 or above (on a 5.0 scale, with 5.0 being the highest).

Action/Update: During the planning session in Chicago, various NAR staff worked with the advisory board on  particular topics. The advisory board also drew on subject matter experts in their own demographic to help ensure that all of the education sessions are more targeted and the speakers better prepared to address our audience.

Goal #2: Structure programming to allow for presentations on NAR initiatives and emerging strategic issues that are relevant to all levels of the organization. 

Expected Outcome: Open timeslots in the AE Institute curriculum will allow attendees to be briefed on NAR initiatives, the most up-to-date strategic issues on the industry horizon, so they return to their associations (and to their association leadership) with the latest information.

Action/Update: There are some designated open timeslots in the AE Institute curriculum so attendees can be briefed on NAR initiatives and the most up-to-date strategic issues on the industry horizon.

Goal #3: Incorporate more programs on advocacy, consumer outreach, and multiple listing services into the 2016 curriculum.

Expected Outcome: Attendees will leave the Institute with a better understanding of the Core Standards, in particular the advocacy and consumer outreach standards, as well as the impact MLS continues to have on the industry and members’ business.

Action/Update: The three programming tracks (Basic Ingredients to Success, Industry Issues, and Communications, MLS, & Technology) offer classes that cover topics such as the future of the MLS, fiscal integrity and fraud protection, building solid consumer communications strategies, and technology tools you and your members will love. These classes and more work to round out the 2016 curriculum to ensure it meets AEs' needs.

Goal #4: Ensure the Institute satisfies the learning needs of seasoned AEs as well as those who are new to the business.

Expected Outcome: Seasoned AEs who have felt less a part of Institute over the past few years now feel a renewed energy and sense of belonging; newer AEs are given the proper instruction they need to start managing their associations with greater confidence.

Action/Update: The advisory board worked thoughtfully to ensure that all levels of experience would be met through the three education tracks. A standalone CEO track was incorporated into the 2016 AE Institute curriculum and targets those AEs with more REALTOR® association management experience.

Impact on other committees:

Anticipated action by Executive Committee or Board of Directors: