Communications and Marketing
Use these resources to communicate NAR messaging and the REALTOR® brand effectively and accurately.
Media and Public Relations
Examples & Case Studies
Share and Promote
Visit our Share and Promote section, which is dedicated to providing promotional materials for and information about NAR programs.
The Answer Book: Communications
Guidance on communicating with and learning about members and an overview of communication tools
The Answer Book: Marketing
Learn the basics behind marketing, from the difference between marketing and selling to marketing processes
The Answer Book: Public Relations
An overview of PR tools, programs and strategies. Includes how-to information on working with the media, developing a crisis management program, promoting the REALTOR® value, and more
The Answer Book: Logos
An overview of REALTOR® brand logo usage