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Communications and Marketing

Use these resources to communicate NAR messaging and the REALTOR® brand effectively and accurately.

Media and Public Relations

News Columns
Communication Tools and Resources
Story Ideas for Media
NAR E-Newsletter Calendar
Talking Points for Media

Logos

Logos & Trademark Rules

Examples & Case Studies

Consumer Outreach Best Practices
Communication Strategy Examples
Communication Success Stories

Field Guides

Communication for Associations
Redesigning Association Websites

Share and Promote

Visit our Share and Promote section, which is dedicated to providing promotional materials for and information about NAR programs.

More Resources

Value Positioning Toolkit

In-depth Resources

The Answer Book: Communications

Guidance on communicating with and learning about members and an overview of communication tools

The Answer Book: Marketing

Learn the basics behind marketing, from the difference between marketing and selling to marketing processes

The Answer Book: Public Relations

An overview of PR tools, programs and strategies. Includes how-to information on working with the media, developing a crisis management program, promoting the REALTOR® value, and more

The Answer Book: Logos

An overview of REALTOR® brand logo usage