Welcome to the Value Positioning Toolkit, which is designed to help associations establish a value proposition and promote the value of membership.
There is no more critical time to create a value proposition than now. Value can unite you, your leadership, your staff, and your members—regardless of association size—at a time when member budgets are tight and the prospect of renewing an association membership might present a financial hardship.
Do not try and take on this project alone. Involve constituents (board members and committee members), supporters (loyal members), and even naysayers to develop a statement of real value.
In this toolkit:
- What Is a Value Proposition?
- Steps to Get Started
- Target Audience and Member Outreach
- Research: How to Identify Member Needs
- Synthesizing the Information
- Developing the Value Proposition
- Communicating Value
- Examples from Associations
You may download a printable version of this toolkit by clicking on the "Download" link at the top of this page.
Download a recording of the Value Positioning Toolkit Webinar
Marc Lebowitz, RCE, CAE, CEO of the Ada County Association of REALTORS®, walks you through the highlights of the toolkit and demonstrates how it can help you build your association's value proposition.