Examples from Associations
Let these examples help you think about how you can show value to your members.
If you'd like to share your association's value proposition piece with your peers, e-mail it to Cynthia Bair.
SEATTLE KingCounty REALTORS’ Value Flyer (PDF: 1.57 MB)
View the flyer the Seattle KingCounty REALTORS Association distributes to new members. The flyer breaks down the cost of association membership and lists the dollar amount associated with benefits.
Massachusetts’ Association of REALTORS® Value Calculator
The value calculator lives on the association website and allows members to calculate the dollar amount of the benefits the association delivers.
Maryland Association of REALTORS® Benefits Piece (PDF: 961 KB)
The Maryland Association of REALTORS® uses this flyer to showcase the benefits from membership at the national and state levels.
Pen-Mar Regional Association of REALTORS® Document (PDF: 113 KB)
Pen-Mar Regional Association of REALTORS® uses this piece to answer members’ question, “What do I get for my dues?
- Osceola County Association of REALTORS® Value Check (PDF: 504 KB)This value check allows the Osceola County Association to highlight the real dollar value of association member benefits.
California Association of REALTORS
This listing of the California Association's member benefits works in concert with its benefits reference guide and flier, and all three help promote the value of CAR membership.
Ada County Association of REALTORS® Flyer (PDF: 141 KB)
The Ada County Association uses this flyer to highlight that no two REALTORS® have the same needs.
Download a printable version of the Value Positioning Toolkit (PDF: 3.57 MB).