Communication Tools and Resources
The communication resources presented here are for national, state and local REALTOR® leaders and staff.
Every media and consumer interaction is an opportunity to build credibility and public trust in the association and its members, engage people in on the issues that matter to REALTORS®, and persuade consumers of the value REALTORS® bring to real estate transactions.
NAR’s consumer and member communications teams are available to provide strategic communications and media outreach consulting or answer any questions about these resources, please e-mail us or call 202/383-7515.
Communications Resources and Tools for State and Local Associations
Real Estate Story Ideas
A monthly round-up of timely housing related topics that are designed to help the media and REALTOR® associations generate content for news stories. Three topics, accompanied with background information and facts related to the real estate market, can be used to create content for local newspapers, magazines, newsletters, blogs and websites.
Real Estate Facts
Real Estate Facts articles are produced monthly and are designed for use as consumer interest newspaper stories. REALTOR® associations can feature their spokesperson within the story. These columns help position the organization as a local authority on consumer real estate issues.
Media Talking Points
These media talking points are for Realtor® associations and leaders who speak to the media on various housing topics. They help deliver the REALTOR® position and perspective during interviews and cover relevant industry issues.
Media Consulting & Support
Provide strategic communications and media outreach consulting and support to local and state REALTOR® associations, as needed.
Media & Speech/Presentation Trainings
Onsite media and speech/presentation trainings are available to state and local association leadership to ensure REALTOR® leaders are trained in how to effectively represent association policies and positions to the media.
Fill-in-the-blanks News Releases
Fill-in-the-blanks news releases are available to help REALTORS® and associations promote their participation in the REALTORS® Party Convention & Trade Expo and REALTORS® Conference & Expo to local media outlets.
Consumer Advertising Campaign & Ad Generator
NAR’s Consumer Advertising Campaign reaches consumers with important real estate information through national advertising. These ads aim to persuade and educate the public about the value of property ownership and the REALTOR® brand. State and local associations can use current materials in their organization and within their local markets. Certain ads can also be customized and ordered through the online ad generator.
Real Estate Today
Associations can download the Real Estate Today radio show widget to place on their association website, providing visitors the opportunity to listen to this weekly show directly from the website. Realtors® can also place the widget on their own websites.
Realtors® Content Resource, powered by HouseLogic
REALTORS® Content Resource provides a great source of content for associations and their REALTOR® members. Access marketing slicks, presentations, podcasts and videos that help you speak directly to consumers, providing insights and real estate information that demonstrate the value Realtors bring to the real estate transaction.
Homeowner Safety & Security Toolkit
REALTORS® care about the experience clients have well after a home purchase or sale. This toolkit provides REALTOR® associations with the context, materials, and best practices to get the word out about homeowner safety and security, including home security tips for new homeowners, homeowner crime prevention tips as weather gets warmer, and homeowner crime prevention tips while on vacation.
Internal Resources for Information & Sharing
Communication Directors Online Community
The Communication Directors online community is a platform where association staff involved in communications can connect and exchange ideas and information. Materials and resources are also posted and announced on the community relating to NAR initiatives. As of late March, the group had 206 members.
Communications Directors Facebook Group
Communications Directors use the group to network, ask questions, and share resources.
Association Executive Internal News Service (AE INS) report
Weekly e-mail newsletter distributed to approximately 2,300 association executives and other state and local association executives. The report is divided into four sections: NAR News, Issue Updates, New Resources, and Legal. It has an average open rate of almost 50 percent and AEs are encouraged to repackage the content in their own member communications.
Monthly Marketplace Internal News Service report
Monthly e-mail newsletter distributed to approximately 2,300 association executives and other state and local association executives. The report is divided into four sections: Events, Education, Resources, and Products. It focuses on NAR’s product and service offerings of interest to association executives and their members. It has an average open rate of about 25 percent and AEs are encouraged to use the items in their own member communications.
REALTOR® AE Magazine
Quarterly informational print publication for state and local association executives and MLS directors that covers of local, state, and national association programs, activities, trends. It also covers ideas in association management and their practical application in REALTOR® associations.
REALTOR.org Association Executives section
NAR’s flagship website includes news and resources to help state and local AEs manage their association and increase their professionalism through continuing education. It also serves as a clearinghouse for rules, guidelines, notices, and other communication on association governance, and provides access to NAR resources that AEs can use in their own associations. Resources are available for state and local volunteer leaders as well.