The resources presented here are for national, state and local REALTOR® leaders and staff who speak to the media on NAR’s behalf.
As the largest trade association in an industry that has a significant impact on the country’s economy, NAR engages the media daily.
Every interaction, whether with a local weekly paper or a national nightly broadcast news program, is an opportunity to build public trust in the association, engage people in the issues that matter to NAR, and persuade consumers of the value Realtors® bring to real estate transactions.
As an official REALTOR® spokesperson, your job is to deliver messages that strengthen the relationship between REALTORS® and consumers and build NAR’s credibility and reputation in the real estate industry.
These resources can help you prepare for media interviews, but if you are contacted by a reporter, your first step should always be to contact a member of NAR’s Media Relations Team. We can brief you on the topic, reporter, and media outlet; provide talking points; and help you anticipate questions and prepare effective messages.