Ready-made News Columns for Your Association
These Real Estate Facts articles are designed for use as consumer interest newspaper stories. By featuring your association spokesperson, the columns position your organization as a local authority on consumer real estate issues.
Below are timely stories for your use, but NAR also provides evergreen columns that are appropriate at any time. Be sure to read the guidelines at the bottom of this page before using the columns. They they are intended for use by association executives and members.
For more information, contact Jane Dollinger at 202/383-1042.
July: Sell Your Home This Summer (Word: 29 KB)
June: Realtors® Help Buyers Find Homes in Low Inventory Markets (Word: 20 KB)
May: Fill-in-the-Blanks News Release for 2014 Capitol Hill Visits (Word:17 KB)
May: A Realtor® Can Find Your Next Vacation Home (Word:17 KB)
April: What do Millennials Want From A Realtor®? (Word: 17 KB)
March: First-Time Buyers Face Obstacles on Path to Homeownership (Word: 27 KB)
February: Realtors® Rate Remodeling Projects, Provide Improvement Guidance to Homeowners (Word: 26 KB)
January: Realtors® Look Forward to Tackling Housing Challenges in 2014 (Word: 27 KB)
December: Walkable, Mixed-Use Communities Most Desirable, Say Realtors (Word: 25 KB)
November: Annual Conference "Fill-in-the-Blanks" News Release (Word: 18 KB)
October: Realtors® Offer Guidance, Advice on Tough Mortgage Process (Word: 25 KB)
September: Younger Buyers More Optimistic, Confident About Homeownership (Word: 37 KB)
August: Majority of Renters Recognize Benefits of Homeownership (Word: 24 KB)
July: Realtors® Offer Specialized Expertise for Foreign Buyers Flocking to the U.S. (Word: 25 KB)
June: Commercial Market Improves; Realtors® Continue to Advocate for Financing (Word: 24 KB)
May: 2013 Midyear Legislative Meetings & Trade Expo (Word: 18 KB)
May: Midyear Meetings: Capitol Hill Fill-in-the-Blank News Release for REALTORS® (Word: 18 KB)
May: Realtors® Can Help Buyers Navigate Increasingly Tight Market (Word: 25 KB)
March: The Tax Benefits of Being a Homeowner (Word: 23 KB)
February: Realtor® Code of Ethics Protecting Consumers for 100 Years (Word: 24 KB)
January: A Look Ahead at Housing Regulations (Word: 24 KB)
Guidelines For Use
By featuring your association spokesperson, these columns help to position your organization as a local authority on consumer real estate issues.
These guidelines will assist those of you who are new to media relations, and serve as a refresher for everyone else.
- Read each column carefully. Rewrite as appropriate to add local flavor. Local information will make them more valuable in the eyes of your newspaper editor because they will be of greater interest to the paper's readers.
- Place your name and contact information at the top of the column (usually your phone number and e-mail address)
- Cut paragraphs as necessary, to comply with space restrictions in your local newspaper. Publications with smaller circulations or "weeklies" are more likely to print columns in full.
- Place the column on your letterhead or news release paper, filling in the blanks as necessary with your spokesperson's name and the name of your association. Double-space the copy and begin your second page with a repeat of the topic and the page number.
- Hand deliver, mail, fax or e-mail the article to the real estate, business, or city editor at each area paper. If you don't know the name of that individual, find out. Your material will have a better chance of being used if the proper editor receives it directly.