Innovator Series: Marketing Expert Biographies

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INNOVATOR SERIES: Marketing Biographies						INNOVATOR SERIES Much of a REALTOR®’s life focuses on the present, what it takes to succeed today, tomorrow, or next year. But if you expect to build your business for long-term prosperity, you have to explore what the industry might look like in the future. REALTOR® Magazine’s 2007 Innovators Series lets you sit in on four freewheeling discussions with some of the industry’s thought leaders in brokerage, technology, marketing, and customer service. Find out where the sharpest minds in the field think the industry is going. And then you can get there first. Read More Roundtables Brokerage Innovators (March 2007) Technology Innovators (June 2007) Marketing Innovators Customer Service Innovators (Coming November 2007)
John Bell Managing Director 360 Degree Digital Influence, Ogilvy Public Relations Worldwide Bell developed integrated marketing and branding programs for Unilever, Intel, and the National Institutes of Health, among others. Previously, he was creative director at Discover.com.

James Burroughs, Ph.D. Associate Professor of Commerce McIntire School of Commerce at the University of Virginia in Charlottesville Burroughs’ research focuses on the impact of consumption on well-being and the role people accord products in their lives. His research has appeared in the Journal of Consumer Research and the Journal of Consumer Psychology, and he serves on the advisory board of the Association for Consumer Research.

Kim Cipriano Prior Vice President Lyon Real Estate, Sacramento, Calif. Cipriano Prior oversees marketing, referral, relocation, and rental operations for the 16-office, 1,000-associate company and leads its strategic Internet and new business development efforts.

Michael Golden Cofounder, @properties, Chicago, and 2006 President-Elect, Chicago Association of REALTORS®. Launched in 2000, Golden’s company today has 535 sales associates in four offices and in 2006 was named to Crain’s Chicago Business’ “Fast Fifty” and Inc. magazine’s “Inc. 500” list of the fastest growing independent companies.

Charlie Young senior vice president, marketing Coldwell Banker Real Estate Corp. Young directs the company’s consumer advertising, market research, public relations, and internal communications. In the past year, Young has guided the company’s adoption of streaming video online, a widget application for automatically downloading listings onto consumers’ PCs, and the brand’s entry into the virtual world Second Life.