BUYER'S GUIDE: Cool Tools
Your very own magazine
Send prospects a professionally written and photographed magazine that includes a personal touch from you. The 52-page Home By Design magazine, sent to your mailing list every other month, features decor, garden, and travel trends. Overlay your photo and contact information on the front cover and include personalized messages on the inside front cover, back page, and back cover. $5 per magazine for quantities of 25 to 75; per magazine price lower for higher-volume orders. By Design Publishing Inc., Hayden, Idaho; 877/423-4567; www.homebydesign.com.
It could be magic
Before prospects arrive, spiff up a home lickety-split. The sponge-like pads erase scuffs from floors, crayon from walls, food stains from refrigerators, and soap scum from bathrooms. They can even shine up the inside of your car and hubcaps. $3.86 for a four-pack of Mr. Clean Magic Eraser or $1.99 for a two-pack; prices vary depending on retailer. Procter & Gamble Co., Cincinnati, www.mrclean.com.
A site for each listing
With more and more buyers searching for property online, get your listings special attention. Web-based PowerSites software lets you quickly build a Web site for each property, using the street address as the URL. Domain name and virtual tour function are included. $99 for one site, less per site when you buy in bulk. AgencyLogic, Wappinger Falls, N.Y.; 888/201-5160; www.agencylogic.com.
—Kelly Quigley
Prices are the vendors’ suggested retail prices and are subject to change. NAR doesn’t evaluate or endorse these products and isn’t responsible for changes in company information.
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