2005 Top Performer Diaries
Top Performers See Rapid Sales, Despite Winter Weather

Starting this month, our three top performers recount in their own words how they maintain high sales, motivate their teams, and establish high goals for production.

They also overcome the challenges of starting up a new business, hiring quality team members, and glitches in listing appraisals. Read about their achievements in the past month.

Bruce Hardie: March Diary Entry
Linda Rike and Ed Daughety: March Diary Entry
Alicia Trevino: March Diary Entry
Introduction to the Series

		Bruce Hardie Salesperson/team leader The Hardie Group Inc. Keller Williams Realty Spokane Valley Spokane, Wash. www.homesinspokane.com
Bruce Hardie heads The Hardie Group Inc., a 16-member sales team affiliated with Keller Williams Realty Spokane Valley in Spokane, Wash. This Australian transplant has used his Down Under good charm and formula for success to rack up 247 closed transactions in 2004, resulting in a $37.5 million in sales volume. March Diary Entry My team started off the year by traveling to Coeur d’Alene Resort in Coeur d’Alene, Idaho, for a weekend to plan for 2005. We focused on each individual team member’s goals as well as the overall team goals. A lot of time was spent discussing what we would have to do differently this year to meet our new transaction goal of 475 units. Read Full Diary Entry
An Introduction to Bruce Hardie

		Linda Rike and Ed Daughety Broker-owners Linda Rike Real Estate Morehead City, N.C. www.lindarike.com
Linda Rike and Ed Daughety are a husband-and-wife team and broker-owners of Linda Rike Real Estate in Morehead City, N.C. With their business motto "Just add water to your lifestyle," Rike and Daughety dominated their market with 162 closed transactions and $45.5 million in sales volume in 2004. The couple focuses on Carteret County, which has a population of just more than 60,000. March Diary Entry The past month has been very busy, despite the winter weather. It has been unusually cold with temperatures ranging from the 30s to the 50s. We sent out 45,638 postcards ($10,496.74 in postage)—“Just Sold,” “Just Listed,” and asking for new listings—in the past month. In addition, we sent out 363 relocation packages, worked with 20 buyers, had 104 showings on our listings, had 14 new listing appointments, and have had 20 offers on homes and vacant lots, three of which were on properties with multiple offers. Read Full Diary Entry An Introduction to Linda Rike and Ed Daughety

		Alicia Trevino Owner Alicia Trevino, REALTORS® Garland, Texas www.AliciaTrevino.com
Alicia Trevino is owner of Alicia Trevino, REALTORS®, in Garland, Texas. After eight years as the top-producing salesperson at a large franchise company in Mesquite, Texas, she left in November to start her own company. She closed about 300 transactions in 2004 with a sales volume of $45 million. Her average listing is a relatively modest $150,000. March Diary Entry I know how to be a successful practitioner, but being an owner is all new business to me! It’s been only four months since I started my own company. Getting it off the ground and building our new office have been very time consuming. To help me deal with these challenges, I’ve hired one of the leading business coaches in the industry. For $1,000 a month, he gives me four one-hour, one-on-one training sessions. I decided to hire a business coach because I felt a bit overwhelmed with all of the decisions that needed to be made in a relatively short amount of time. I needed help fleshing out all the details of the business model I was going to follow in the establishment of this office. I’m very excited to reap the rewards of this focused business coaching. Read Full Diary Entry An Introduction to Alicia Trevino