Main Page: How I Sold It

Special Series: How I Sold It

In this online exclusive series, practitioners reveal their savvy marketing and sales secrets in getting a challenging or less-than-perfect listing sold.

Do you have a "How I Sold It" story? We want to know how you used brilliant marketing and sales techniques to sell a challenging property. To be considered for a future column, send an e-mail to REALTOR® Magazine Online. You must be able to supply a photo of the property.

Current Column

A Clutter Bug Comes Clean
The seller’s home was so cluttered that prospects grew claustrophobic when viewing it. That’s when one practitioner stepped in and got a pack rat to change her ways.

Going Once, Twice — Sold!
With a small-town real estate market hobbled by factory and store closings, Greg A. Storey used an auction to close a sale for almost double the market price.
April 2008

The Painful Truth
With little to showcase, sales associate Harry Ackley decided to tell the brutal truth about his unmarketable listing in Plymouth, Mich., and his peers liked the approach.
March 2008

Seeing Past the Dirt
Peter McCormack of SandCastle Group, RE/MAX Classic, managed to use the dirt bike trails that overshadowed his listing as a selling point.
February 2008

’Tis the Season to Think Outside the Box
Patty Ross with Keller Williams Realty, Carmel, Calif., was unfazed by a tough market and cash-strapped holiday shoppers in bringing the festive cheer a dated rental property needed to sell.
January 2008