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Servicing Your Multicultural Clients Resource Page
Find informative articles and online tools that will help you serve your diverse client base.
Minorities currently make up more than a quarter of first-time homebuyers, according to The 2003 NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers and Sellers. And the demographics of the U.S. population and homeownership are expected to dramatically shift over the next few decades. Between 2000 and 2020, the number of U.S. households headed by a minority will grow by more than 15 million, predicts “The State of the Nation’s Housing: 2003” report by the Joint Center for Housing Studies at Harvard University.
Here you’ll find resources to help you effectively serve your multicultural clients and customers, including:
RESOURCES FROM REALTOR® MAGAZINE ONLINE AND REALTOR.ORG
The Changing Face of Homeownership , REALTOR® Magazine Online, June 2004
Book Review: Opening Doors: Selling to Multicultural Real Estate Clients , REALTOR® Magazine Online, February 2004
Handouts for Consumers—en Español , REALTOR® Magazine Online
Fair Housing Resources , REALTOR® Magazine Online
At Home With Diversity page, REALTOR.org
HOPE Awards, REALTOR.org
Field Guide to Diversity for REALTORS® , REALTOR.org
Field Guide to Fair Housing , REALTOR.org
Diversity Toolkit for REALTOR® Associations, REALTOR.org
NAR’s Commitment to Fair Housing, REALTOR.org
Field Guide to Marketing to the Hispanic Community , REALTOR.org
Helping the Real Estate Community Respond to the Needs of a Multicultural Marketplace, On Common Ground Magazine, REALTOR.org
CERTIFICATION PROGRAMS
At Home with Diversity Course
NAR’s professional education initiative is designed to provide real estate professionals with training and tools to expand their business as well as homeownership opportunities for more Americans. The program provides training in working with and understanding a variety of cultures and cultural issues. It takes one day to complete, and is offered throughout the country.
Certified International Property Specialist (CIPS) Designation
Conferred by NAR, this designation recognizes real estate professionals who focus specifically on the international market. Whether traveling abroad or serving an immigrant niche in local markets, CIPS designees are trained to serve consumers in the unique aspects of international real estate.
NAHREP Certified Professional (NCP) Designation Program
The National Association of Hispanic Real Estate Professionals (NAHREP) offers this certification program at its annual conferences. It trains Hispanic and non-Hispanic real estate professionals and mortgage brokers to work with the Hispanic population in the United States.
RESEARCH STUDIES
Joint Center for Housing Studies at Harvard University
The State of the Nation’s Housing: 2003
New Americans, New Homeowners: The Role and Relevance of Foreign-Born First-Time Homebuyers in the U.S. Housing Market by Rachel Bogardus Drew, August 2002
The Brookings Institution
Metropolitan Magnets for International and Domestic Migrants by William Frey, October 2003
NATIONAL ASSOCIATION OF REALTORS®
The 2003 NAR Profile of Home Buyers and Sellers
Housing Opportunities in the Foreign-Born Market, 2002
ORGANIZATIONS
U.S. Census Bureau
Joint Center for Housing Studies at Harvard University
Fannie Mae Foundation
Fannie Mae Minority Homeownership Resources
Center for Immigration Studies
National Association of Hispanic Real Estate Professionals
Asian Real Estate Association of America
U.S. Department of Housing and Urban Development
Freddie Mac Recursos en Español
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