APRIL 2007

FEATURES

FLIP THOSE FSBOS
Up for a game? If you can deduce why FSBOs want to go it alone, you’ll be more likely to win their business.

WORKING TOGETHER
Tired of going it alone? Getting help is easier than you think. Team leaders offer advice for getting started. Plus, size up three models — the single assistant, the partnership, and the super team.

DEPARTMENTS

Front Lines

Real and Unreal Estate Buying and selling virtual real estate — and marketing real property in the virtual world — have arrived in the online Second Life

Economy A new book from NAR’s chief economist dispels the notion of a unified national real estate market

Law

Representation Two clients on one deal can mean double trouble

Judgments Independent contractor status protects broker from liability

Selling

Consumer Diversity Are you ready to serve multicultural buyers?

Sales Shorts Fair housing–safe niches; inspiring missives; yard-sale clues

Your NAR

Public Awareness Campaign Ten years of REALTORS® on TV

Buyer's Guide

Property Management Software keeps tenants, owners, properties in line

Cool Tools Text your for-sale message; monthly gift of reading; sneak-peek camera

For Brokers

Unbundling Services Brokerages expand service options

What to Do When . . . You want to serve alcohol at an open house

Companies to Watch Three brokers merge for marketing synergy

Column

A Few Minutes With . . . Former astronaut Mae Jemison

Online Exclusives

Current Links Browse all online exclusives for this print edition and previous issues

In Every Issue

Contact NAR
From the President
Editor's Note
Letters