Print Magazine Table of Contents


AUGUST 2004

Cover Story

MEET CONSUMERS’ EXPECTATIONS . . . AND THEN SOME
Every buyer and seller expects courtesy, attentiveness, knowledge of the market, and a smooth sale. But in the age of specialization you can take customer service to a higher level by catering to the special needs of specific groups. Here, we look at the expectations of the first-timer, resort, luxury, and senior markets.

INTERNET GOLD IS REAL
REALTOR.com president Allan Dalton speaks out on the ultimate potential of Internet marketing and the black eye the real estate industry gets when an e-mail inquiry goes unanswered.

OUT OF THE STARTING GATE
Meet three young people who left the security of a paycheck, and learn from their successes and challenges as they transition from rookie to veteran pros.

Front Lines

Double Duty, Double Risk Cooperating with limited-service providers

Washington Report NAR-backed flood insurance reform passes

Economy Low rates are nice, but home sales hinge on more

Fast Takes Terror response adds burden for foreign workers

Law

Lead-based Paint Buyers’ agents aren’t relieved of disclosure duty

Judgments In commission dispute, procuring cause isn’t the only factor

Selling

Vanquishing Myths: Set Them Straight Help your clients separate fact from fiction

Sales Shorts Attention Wal-Mart shoppers

Your NAR

Safety Week Stay safe today and all year round

Buyer’s Guide

Maps, GPS, Demographics Chart your course for success

For Brokers

Eyes Wide Open Do due diligence on franchise affiliation

What to Do When . . . You face lean times

Companies to Watch Wanted: sales vets who need minimal support

Columns

Ethics When it’s OK to tout “sold” listings

Get it done Are you using your ears to their maximum potential?

Online Exclusives

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