DECEMBER 2007

FEATURES

PAYBACK TIME
Which home upgrades will score big with buyers? REALTORS® in 65 markets judge the effects of 29 projects on sales prices for the 20th annual Cost vs. Value Report, done in cooperation with RemodelingMagazine.

25 TRENDS DRIVING TODAY’S MARKET
Keep your edge honed with more than two dozen ideas that can help you net prospects and referrals.

DEPARTMENTS

Front Lines

2008 National Elections
Find out where top Republican and Democratic presidential contenders stand on issues important to real estate

Fast Takes
For investors, now is a good time to buy real estate; help for California fire victims; Weichert moves to preempt deals going sour

Economy
Headlines mislead consumers on the strength of real estate

Your NAR

REALTOR Benefits®
2008 Entertainment book keeps clients thinking of you; eNeighborhoods boosts your marketing strategy; REALTOR.com extends your reach; new tome brings you the history of your profession

Selling

Environmental Hazards
Satisfy consumers’ growing interest in the environment

Sales Shorts Help single parents settle; keep your closing gifts green and clean; showings via snowshoes

For Brokers

Recruiting Attract top talent from other brokerages

Companies to Watch Small players can own regional territory of a budding brand name

Law

Legal Trends NAR survey highlights RESPA and minimum service issues

Judgments Dual representation; buyers’ responsibility

Buyer's Guide

Tool Time We tally Reader Service requests to find the year’s top products

Column

Ethics A buyer’s agent presenting an offer need not be an ethical dilemma

Tech@work Video e-mail keeps you in high touch with your prospects

A Few Minutes With . . . Chicken Soup for the Soul creator Jack Canfield

Online Exclusives

Reasons to Visit Our Site in December

Current Links Check out supplemental information available online, referenced in December articles

In Every Issue

Contact NAR
Editor's Note
Letters