FEBRUARY 2007

FEATURES

WHAT ARE CONSUMERS THINKING?
Keep your business thriving in any kind of market by putting consumers’ needs first. Seasoned pros who’ve witnessed market swings share their secrets for doing great business today.

WHY YOU'RE WORTH IT
Dread commission objections? Use them as an opportunity to explain the value you bring to the table. Plus: an easy way to calculate your hourly rate.

DEPARTMENTS

Front Lines

Consumer Mood Buyers ignore negative accounts of housing conditions

Subprime Lending Abuses coming home to roost

Washington Report RPAC identified as contribution powerhouse

Economy Signs point to a strong 2007

Fast Takes Renting requires more than minimum wage; former NRT co-owner to buy Realogy

Law

E&O Insurance carriers may have to help you in lawsuit even if coverage is denied in your policy

Judgments Real estate not a special case at least for signs

Selling

Nonverbal Communication Learn to interpret body language

Sales Shorts Changing a property’s image; high-tech business cards

Your NAR

Membership Kits Bringing you the power of 1.3 million members

Buyer’s Guide

Wireless Connections Technology enables nearly unlimited mobile access

Cool Tools Do-it-yourself paper binding; home shopping by kiosk

For Brokers

Leadership Motivate associates with hands-on help

What to Do When ...You want to get serious about online advertising

Companies to Watch Video podcasts spread the word about listings

Columns

Ethics Appraisals are opinion, not fact

Tech@Work Simple safeguards thwart device thieves

A Few Minutes With . . . Landscape architect Douglas Hoerr

Online Exclusives

Current Links Browse all online exclusives for this print edition and previous issues

In Every Issue

Contact NAR
From the President
Editor's Note
Letters