Print Magazine Table of Contents
JANUARY 2004
Cover Story
Bridge Builder
Principled. Focused. Thoughtful. Those are the qualities that carried Walt McDonald to the NAR presidency. They’ll serve him well during a term in which McDonald says he plans to listen, learn, and lead.
Ready for Prime Time
What happens to the hottest trends? They end up on reality TV—and real estate is no exception. TV producers have discovered housing’s audience appeal and are airing a slew of new shows. Get a look inside the land of real estate programming and learn how you can capitalize on the industry’s celebrity turn.
Front Lines
At the Top of Their Game REALTOR® membership and success, VOWs, and spam among issues addressed at 2003 NAR conference
Fast Takes The rich know your value; Fannie, Freddie limits up
State Roundup House prices motivate families to live with relatives
Law
Synthetic Stucco Poorly installed, it’s a ticking time bomb for buyers, and maybe for you
Judgments Deducting cell phone expenses? Better keep careful records
Selling
Buyer and Seller Needs Help people realize their potential
Sales Shorts Make sales in their sleep
Your NAR
Health Insurance All in one place
Buyer's Guide
Wireless Networks Getting connected has never been easier—or cheaper
For Brokers
Compensation Plans The art and science of factoring associates’ costs into their commission split
Companies to Watch What’s behind those “ugly house” signs?
Prepackaged Sales Meetings
Columns
Ethics Pledge yourself to the Code anew in 2004
Get It Done Eight ways to increase your client list now
Special Insert
NAR Code of Ethics
Online Exclusives
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McDonald Report
Editor's Note
Letters