JULY 2005

FEATURES

REAL ESTATE’S ALL-STARS
REALTOR® Magazine’s annual ranking of companies by sales and closed transaction sides shows brokerages are profiting from real estate’s boom. But, ultimately, it’s recruiting, training, company culture, and other factors that keep these brokerages—we profile seven here—at the top of their game.

ONE MESSAGE, MANY TARGETS
Part six of our excellence and innovation series: In your business and your life, advertising plays a big role. But what makes this powerful force work, and how is it changing to respond to the realities of the 21st century?

DEPARTMENTS

Front Lines

Antitrust Claims: REALTORS® Ready to Talk—and Fight NAR leaders OK negotiations with regulators over VOWs

Economy Amid strong sales, stay attuned to trouble spots

Fast Takes Dispose of sensitive customer information right

State Roundup West Virginia law: Secretaries can set appointments

Selling

Closing Gifts A memorable gesture is a springboard to future business

Sales Shorts Radio jingle hits high note with kids—and parents

Your NAR

Marketing Offer Free direct mail pieces from Lowe’s for your customers

Law

License Portability Before you take your real estate business to another state, understand its licensing requirements

Judgments Enforceability of noncompete clauses may depend on the circumstances

Buyer’s Guide

Mobile Essentials Enhance your service with portable tools

For Brokers

Marketing Strategy Brokers reveal where they spend promotional dollars

Columns

Ethics Picking up a client from a listing no longer in force is a great way to generate business, provided you follow the rules

Family Matters Ann Marie McManus serves up a family-work balance

Online Exclusives

Current Links Browse all online exclusives for this print edition and previous issues

In Every Issue

Contact NAR
Mansell Report
Editor's Note