MAY 2006

FEATURES

THE POWER OF INTERNET MARKETING

BLOG WORLD In the new world of the Internet, you’re in charge of the content. Just make sure it’s heavy on substance and light on selling. Real estate bloggers say you’ll sell more by selling less.

COMMAND AND CONTROL Internet leads are real enough. Taking them to closing is for the patient, the disciplined, and the brave.

DEPARTMENTS

Front Lines

2006 REALTORS® Conference & Expo REALTORS® take a lead on New Orleans rebuilding efforts; plus, the health of New Orleans’ real estate market

Washington Report NAR scores on small-business health plans and against bank powers expansion

Economy New housing futures program brings Wall Street risk management technique to real estate

Fast Takes Better living through home ownership

State Roundup And the fastest-growing U.S. county is . . .

Selling

Pets Beware of animals taking a bite out of your sales

Sales Shorts The key to networking; taking a brand on the road

Law

1031 Exchanges Investors love them, but they can backfire if you don’t know the ropes

Judgments How far must an owner go to accommodate a disabled tenant?

Your NAR

Compliance Resources to help you stay on the right side of RESPA

For Brokers

Money Always be tweaking operations for a better bottom line

Buyer’s Guide

Digital Cameras Plenty of reasons to step up to a better digital camera

Cool Tools Blowin’ in the wind; yes, you can advertise on TV

Columns

Tech@Work These pictures may be worth thousands in sale price

A Few Minutes With The Chicago White Sox’s GM Ken Williams

Online Exclusives

Current Links Browse all online exclusives for this print edition and previous issues

In Every Issue

Contact NAR
Stevens Report
Letters