NOVEMBER 2007

FEATURES

Heroes with Heart
These REALTORS® are there for others — the 2007 REALTOR® Magazine Good Neighbor Award winners. Read their powerful stories to discover what the power of one can accomplish.

Innovators Series: Customer Service
Creating Raving Fans: Six thought leaders explore how you can weave first-class customer service into the fabric of your company.

DEPARTMENTS

Front Lines

Economy in focus
NAR’s new chief economist and senior vice president of research, Lawrence Yun, explains why mortgage troubles are contained and advises that trend lines are already showing positive signs

Washington Report
The subprime debacle encourages Congress to make welcome reforms to the FHA’s rules; a new bill could ease tax debt from forgiven mortgages

Selling

Soft Market Strategies
Slower times mean opportunities to improve your skills and evaluate your business procedures

Sales Shorts
Staying in the spirit; the advantage of multiple meetings; jogging prospects’ memories

Buyer's Guide

2008 Auto Guide
Eco-friendly options with improved comfort and better mileage

Cool Tools
Banner ads for cars; e-mail with style; virtual phone numbers

For Brokers

Branching out
Your residential business is in the doldrums, so now might be a good time to start a commercial division.

Companies to Watch
From day one, all services all the time.

Columns

Ethics
Make sure material facts are disclosed during transactions

Tech@work
Keep your blog lively to bring readers back

A Few Minutes With. . .
Tea connoisseur James Norwood Pratt

Online Exclusives

Reasons to Visit Our Site in November
Online exclusives

Current Links
Check out supplemental information available online, referenced in November articles

In Every Issue

Contact NAR
From the President
Editor's Note
Letters