OCTOBER 2007

FEATURES

Prospecting: Building Relationships
Finding new clients in the face of more antisolicitation laws can be tough, but savvy salespeople are finding ways to do it. Learn how they’re reaching out to consumers while also getting people to come to them by being active in their communities.

Show Time! 2007 REALTORS® Conference & Expo Preview
This time what happens in Vegas will ripple across the country as an estimated 30,000 real estate professionals attend the 2007 REALTORS® Conference & Expo Nov. 13-16 in Las Vegas. Read overviews of key sessions, interviews with major speakers, and a Q&A with the conference’s Entrepreneurial Excellence speakers. Also: a listing of the hundreds of exhibitors at the show.

DEPARTMENTS

Front Lines

What Buyers Want If home buyers could have it all, they’d mix luxury features with energy efficient systems

Fast Takes Real house on sale virtually; REALTORS® in New Jersey use an online calculator to fight a transfer tax hike; housing slowdown seen partly behind business bankruptcy hike

Economy Underwriting standards are tightening, but lenders are poised to keep credit flowing to low-risk borrowers

Buyer's Guide

Web Site Components Here’s a variety of tools and services to perk up and enhance your online presence

Cool Tools Create a listing impression; add the sounds of work; roughin’ it with data storage

For Brokers

Best Practices How you compensate your sales associates can change the color of your bottom line from red to black

What to Do When . . . You want to spruce up your office’s curb appeal

Companies to Watch A leading mortgage broker decompresses by moving into real estate

Column

Tech@Work Talking is so 20th century. Young buyers want text messages

A Few Minutes With . . . Creative retirement guru Ron Manheimer

Online Exclusives

Reasons to Visit Our Site in October

Current Links Check out supplemental information available online, referenced in October articles

In Every Issue

Contact NAR
From the President
Editor's Note
Letters