SEPTEMBER 2007

FEATURES

FULL SPECTRUM REAL ESTATE
Introduce your customer base — and perhaps yourself — to investment real estate. We show you benchmarks you need to know and ways to find clients.

YOUR BEST $1,000 INVESTMENT
Get your name out there on a budget with 13 great marketing ideas.

INNOVATORS SERIES: MARKETING
Five thought leaders explore new directions in marketing and social media.

DEPARTMENTS

Front Lines

Private Transfer Taxes A fee can add thousands of dollars to closing costs

Washington Report The U.S. House of Representatives again backs keeping banks out of real estate; support grows for a national housing fund

Economy Look for sales to perk up later this year

Fast Takes Fees increase buyers’ burden; Realogy introduces a health plan; REALTORS® weigh in on blight; RE/MAX supports military spouses

Law

Personal Sales Selling your own home could well increase your risks

Judgments Antileasing covenants may violate fair housing laws

Selling

Going Green Advice on eco-friendly improvements can pay off for all

Sales Shorts Market to police; double up on closing gifts; be road ready

Buyer's Guide

Investment Analysis Software Run solid numbers on your moneymaking opportunities and take the guesswork out of evaluating properties

Cool Tools Beam me home; virtual greeters; cell phone slide shows

Your NAR

REALTOR Benefits® REALTOR.com reaches out to consumers;
PsPrint provides a variety of design and printing services at a discount

For Brokers

Franchise Report Our latest affiliation survey lets you compare options

Column

A Few Minutes With . . . Novelist Richard Ford

Online Exclusives

Reasons to Visit Our Site in September

Current Links Check out supplemental information available online, referenced in September articles

In Every Issue

Contact NAR
From the President
Editor's Note
Letters