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WEB REVIEW


Web Review: For Your Customers
Get on TV

HGTV.com provides you with media opportunities and home improvement resources for your clients.

REVIEWED BY CHRIS LEPORINI

Web Site: HGTV.com
URL: www.hgtv.com

What the Site Offers

Knoxville, Tenn.-based Home & Garden Television is among the fastest-growing cable television networks. It reaches approximately 80 million U.S. households with programming devoted to home improvement, decorating, and gardening and lawn care. Its online component, HGTV.com, provides helpful information for both you and your clients. The site has information on the network’s programs, including episode summaries and details on how you or your clients can appear on its cable shows. For your clients, the site also provides a wealth of interactive tutorials on home improvement projects that will help them spruce up their homes before putting the homes on the market.

The site’s resources include extensive advice on kitchen and bathroom projects, which provide homeowners with the greatest returns for their home improvement dollars, according to REALTOR® Magazine and Remodeling magazine’s annual “Cost vs. Value Report .”


Valuable Site Features for Real Estate Professionals

  • HGTV Shows A-Z. Read a complete listing of HGTV’s cable programming and information on how you can take your turn in the limelight. You could potentially garner free publicity by appearing on shows such as “House Hunters,” which follows buyers’ search for the perfect home; “Restore America,” which features historic home restoration success stories; and "Before & After," which shows off remodeling projects.
  • Remodeling: Architecture. This area features a “Styles” section that provides helpful photos and information on different home architectural styles, such as "Bungalows Galore" and "A Greek Revival."
  • Mold Quiz. Test your mold knowledge and learn about mold identification and removal with an interactive quiz and articles courtesy of HGTV.com’s sister site, DIYnet.com.
  • Adding Curb Appeal. Help your sellers enhance their homes’ salability with the site’s top 10 ways to boost curb appeal. This section includes easy-to-follow instructions on sprucing up exterior paints, front entryways and porches, windows, walkways, driveways, fences and gates, mailboxes, lighting, and accessories—all culled from the network’s Curb Appeal program.
  • Interactive Library. Help your clients make do-it-yourself projects easier with dozens of animated step-by-step guides demonstrating how to complete bathrooms, kitchen, electrical system, and lawns and garden improvements. These tutorials cover simple tasks, such as cleaning gutters and hanging drywall, to more complicated projects, such as building a deck or installing a backyard pool. Find additional tips on roof and ceiling maintenance and repair from HGTV programs at Roofing Roundup.

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More Resources
Web Review: National Gardening , Chris Leporini, March 2003.
Web Review: BHG.com Gardening page , Chris Leporini, March 2002.
Web Review: DIYonline , Vanessa Sibley, July 2002.

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Suggest a Site For Review
Every week, REALTOR® Magazine Online's Web review editor surfs the Internet to find sites useful to your business and off-hours lives. Have a favorite real estate Web site that you would like to see reviewed? Send your suggestions to Chris Leporini at mediatech@realtors.org. All decisions on which sites will be reviewed are completely at the discretion of REALTOR® Magazine Online's editorial staff. Please note: this column does not review individual practitioner or brokerage sites.

The column's focus includes free sites, as well as sites that charge for goods and services, but which still offer a free component of practical, sustained value to real estate practitioners, such as a free newsletter or regular news information.
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REALTOR® Magazine Online's "Web Review" summarizes the content of Web sites that may be of interest to members. NAR and REALTOR® Magazine Online are not responsible for, and nothing in the Web site profile shall constitute NAR's or REALTOR® Magazine Online's endorsement of, the web site, its content, products and services, or its provider. NAR and REALTOR® Magazine Online believe the information contained in this profile was correct and accurate as of the time it was prepared, but do not warrant or guarantee the accuracy or completeness of that information and are not responsible for changes in the Web site. Members should conduct their own independent review of the Web site prior to any use of Web site, its content, products, or services to determine their suitability for the member's intended purpose.

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