Taking charge
Small Business Basics

Get free information on every aspect of starting up and running your real estate enterprise.

REVIEWED BY KELLY QUIGLEY

Yahoo! Small Business: Articles & Resources

When you run a small business in a competitive market, there’s no such thing as having too many resources on hiring the best workers, improving your Web site, and avoiding legal troubles. All of these topics and more are covered in depth at the new Yahoo! Small Business portal, which includes articles and how-to guides for just about every aspect of operating a small business. The portal is not specifically aimed at real estate practitioners, but offers tips and articles on timely topics that are relevant for most small-business operators. Here’s a guide to the features that are useful for you:

• Getting Started. If you’re in the set-up phase, here’s where to come for guidance. Learn the basics on Registering Your Business Name, How to Hire an Attorney, and for those who plan to work from home, get 9 Tips for Separating Your Home From Your Business.

• Sales & Marketing. As can be expected in today’s Internet-driven marketplace, much of this section is devoted to marketing yourself and your products on the Web. Learn about Cheap Ways to Drive Site Traffic and get strategies for Creating Demand With E-mail Newsletters. Other hot topics are covered, too. For example, you can read the 6 Steps to Winning Publicity and 10 Ways to Better Manage Sales Leads. Or you can browse the dozens of other articles under section headings on Customer Service, Branding, and Market Research.

• Management & HR. Finding the best employees and managing your workforce can make or break your success. On this resource page, read the 10 Tips to Making a Great Hire, and learn about Alternative Dispute Resolution, which can save you a day in court. You also can find Essentials of an Employee Handbook and learn Why Entrepreneurs Should Delegate.

Recommend a Web Site for Review

Editors at REALTOR® Magazine Online surf the Web to find useful sites that can help you achieve greater success in your business and career. If you would like to recommend a Web site offering free, practical tools and resources to real estate professionals, please send your suggestion to mediatech@realtors.org.
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The NATIONAL ASSOCIATION OF REALTORS® and REALTOR® Magazine Online are not responsible for any Web site, its content, products and services, or its provider. Nothing in the Web Reviews shall constitute NAR's or REALTOR® Magazine Online's endorsement of the Web sites or their content. NAR and REALTOR® Magazine Online believe the information contained in the Web Reviews were correct and accurate as of the time they were prepared, but do not warrant or guarantee the accuracy or completeness of that information and are not responsible for changes in the Web sites after the review. Members should conduct their own independent review of the Web sites prior to any use of the Web sites, their content, products, or services to determine their suitability for the members’ intended purposes.

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