YOUR NAR: Publications

BY CHUCK PAUSTIAN

Read all about it!

Make room on your bookshelf for these new books from the NATIONAL ASSOCIATION OF REALTORS®. All four draw upon NAR’s expertise and wealth of information.

Real Estate Brokerage Essentials: Managing Legal and Business Issues* (Item #126-358) helps you minimize the risk of legal liability by showing you how to recognize and deal with situations that most frequently result in litigation. Formerly titled Don’t Risk It!, the completely revised book contains the latest information necessary for understanding and managing risk, including a new chapter on Do Not Call, e-mail, and fax regulations, as well as revised chapters on workplace law and office policies, agency/broker relationships, fair housing, property disclosure obligations, and alternative dispute resolution processes. ($49.95 for members, $69.95 for nonmembers.)

The National Association of Realtors® Guide to Home Buying* (Item #141-50) is a consumer-oriented guide, written by noted real estate expert and author Blanche Evans. This book will help your clients and customers avoid common pitfalls with step-by-step guidance on every stage of the buying process, as well as tips on topics such as choosing a home that fits their lifestyle and family; picking the right mortgage product; making an offer the buyer can’t refuse; and understanding appraisals, inspections, title policies, and insurance. ($19.95)

The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Selling* (Item #141-55), also written by Evans, offers useful tools such as checklists and guidelines to help sellers avoid surprises. Among the topics discussed are home improvements, staging to maximize profits, analyzing a buyer’s offer, and dealing with legal issues and paperwork. ($19.95)

1,200 Great Sales Tips for Real Estate Pros (Item #141-61) brings together all the best ideas from REALTOR® Magazine’s popular annual “list issue” in a simple, easy-to-use format. The book is loaded with useful advice on everything from increasing sales activity, countering sellers’ listing objections, and giving a great listing presentation to balancing your work and off-hours lives. Other topics include steps for generating more leads, sources for mailing lists, ways to get positive PR, and steps to creating a successful blog. ($24.95) To order any of these books, visit REALTOR.org/store.
*These titles are part of the REALTOR Benefits(sm) Publications Program.

“30 Under 30” application available

If you’re a young, successful real estate professional who’s making a name for yourself in your local market, make sure to complete the online application to be considered for REALTOR® Magazine’s popular “30 Under 30” feature, which will next appear in the June 2007 issue.

Selection criteria include business success, industry and community involvement, leadership, and ingenuity. Nominees must be NAR members, 29 years old or younger as of May 31, 2007, and must not have been profiled in a previous “30 Under 30” feature. You can nominate yourself or one of your colleagues. The application deadline is Jan. 16, 2007.

For more information, a list of frequently asked questions, and to access the online application, click Current Links at REALTOR.org/realtormag.

A great gift idea

2007 Entertainment® Books are available for holiday, closing, and referral gifts at a savings of more than 50 percent off the retail price from Entertainment Publications, a REALTOR Benefits(sm) Program partner.

The book contains thousands of dollars in savings at some of the biggest local and national names in dining, shopping, entertainment, travel, and more. To help you with your year-round personal marketing, each book also includes a business card holder on the front cover.

For more information, visit www.entertainment.com/nar or call 800/672-3053 and mention promotional code RE7NAR and your nine-digit NRDS number. (Note: Entertainment® Books aren’t available in all areas. Check the Web site for a list of areas covered.)

MORE ONLINE
30 Under 30
REALTOR Benefits^SM