YOUR NAR: REALTOR Benefits(sm)

BY CHUCK PAUSTIAN

Envision success

This month instead of jotting down random New Year’s resolutions that you’ll never keep, learn techniques to foster long-term personal growth. The Pacific Institute (TPI), a new NATIONAL ASSOCIATION OF REALTORS® partner in the REALTOR Benefits^sm Program, can teach you how to accelerate your personal and company potential by changing habits, attitudes, beliefs, and expectations that inhibit and block high performance. Even better, NAR members are eligible for special pricing on TPI products and services.

You can receive a 10 percent discount on Investment In Excellence Today, TPI’s first self-paced learning system that combines decades of research and experience into 25 five- to 10-minute video lessons that you watch on your computer. The lessons promote self-examination and reflection while providing instruction on such topics as building a creative environment and instilling yourself with a renewed sense of accountability, which enables growth.

You can also receive a 10 percent discount on customized education, consulting, and professional development solutions designed to help your organization meet specific objectives, such as improved retention or effective goal setting.

The institute’s curricula, consulting services, and educational products are available worldwide in 58 countries and 16 languages. TPI was founded in 1971 by Lou and Diane Tice. For more information, call 866/559-0443 or visit www.thepacificinstitute.com/nar.

Partners offer marketing edge

If your looking for an infusion of new marketing ideas, two REALTOR Benefits(sm) Program partners can help.

New partner Broadcast Marketing LLC in Des Plaines, Ill., offers NAR members the Talking House Listings & Leads Program, a system for marketing listings, generating leads, and promoting themselves and their services. Set up a Talking House radio transmitter inside your listing, and prospects who pull up outside can tune their car radios to hear a message promoting your services and describing the property.

The program also includes one-on-one marketing consultation.

Request a free Talking House instructional DVD full of marketing resources and information on generating leads by calling 800/423-8405 and mentioning your nine-digit NRDS number or by visiting www.talkinghouse.com/realtorbenefits.

To boost your online marketing efforts, take part in the free ongoing seminars offered nationwide by REALTOR.com, NAR’s official consumer Web site, which reaches more than 7 million potential buyers each month.

The seminars are designed to help you develop a dynamic marketing strategy to attract today’s Internet-savvy buyers and sellers, convert leads into listings more effectively, and build customer loyalty. The sessions also will alert attendees to the latest marketing options available through REALTOR.com.

For information on the seminar series, visit www.realestatemarketingexpo.com; for REALTOR.com marketing systems, go to www.resource.realtor.com; for other REALTOR.com benefits, visit www.mysiterealtor.com.

Broker ideas conveniently delivered
Don’t have time to talk shop with your fellow brokers? Get the same kind of help you would from conversations with your colleagues in Broker to Broker: Management Lessons from America’s Most Successful Real Estate Companies (John Wiley & Sons, 2005), the newest NAR publication.

The hardcover book, which sells for $29.95, is a compilation of articles from REALTOR® Magazine that offers tips and advice on managing a residential real estate brokerage. Articles cover all of the toughest issues facing brokers, including recruiting, retaining, and managing associates and staff; managing operations, with sections on finance, marketing, planning, and technology; and managing risk.“The book is designed to be a surrogate for the conversations brokers have with one another about what’s working for them,” says Robert Freedman, senior editor of REALTOR® Magazine and the book’s editor.

The sections are written to be digested quickly.”Broker to Broker, a bestseller at the REALTORS® Conference and Expo in October, is available at the REALTOR® Store (Item #141-60) at REALTOR.org/store and through online book retailers, including Amazon.com and BarnesandNoble.com.