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CAR to Launch REALTOR® Ratings

April 1, 2011

The California Association of REALTORS® is testing a new REALTOR® rating program with six brokerages before its anticipated statewide offering
to members in 2012.

The REALTOR® Ratings program is a joint effort by CAR, MLSListings Inc., and independent consumer review agency Quality Service Certification. According to CAR, the goal of the program is to develop an industry standard across northern California for measuring real estate agent performance and customer service based on independently verified reviews from home buyers and home sellers.

“Despite the variety of real estate agent review sites, there is no single consistent standard for comparing agents, nor in many cases, reliability of the reviews themselves,” explains Jim Harrison, president and CEO of MLSListings.

Similar to the Houston Association of REALTORS®’ Client Experience Rating program, CAR’s program is expected to be free and optional for members.