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NAR launched the new Get REALTOR® advertising campaign in February, showcasing REALTOR® brand value to consumers. The campaign aims to illustrate the knowledge gap between what today’s hyper-connected consumer might think they know about buying or selling a home, and how a Realtor® can help them succeed. In other words, consumers need to “Get Realtor®.”
The campaign materials emphasize online and social engagement with sharable content, video, and digital banners, but also include traditional media such as print ads, radio ads, and media content partnerships.
NAR will track changes in consumer sentiments and intention to use a REALTOR® every 6 months to measure campaign effectiveness.
Associations can customize the print and digital materials and use them in local markets by accessing the online ad generator at nar.realtor. Although members cannot customize the materials, they are encouraged to share them online and use the digital, video, print, and radio creative without alteration.
To learn about the strategy and research behind the campaign, visit nar.realtor/consumer-advertising-campaign. An FAQ for AEs is available at realtor.org/articles/get-realtor-faqs-for-aes.