When the National Association of REALTORS® dues increase went into effect two years ago, the Fort Collins Board of REALTORS® made a promise to its 750 members to bring those dollars back to the northern Colorado community in the form of grants from the REALTOR® Party. This spring, it made good on that promise, supporting four candidates for local election, including mayor, with an Independent Expenditure Grant from NAR.
The funding paid for get-out-the-vote calls and a combination of online advertising and social media messaging that reached the college town’s younger voters more effectively than traditional print media. Three of the four candidates who benefited from FCBR’s support won: the incumbent mayor and two of the candidates running for City Council. Read more stories like this in the REALTOR® Party newsletter at REALTORActionCenter.com.