NAR’s national advertising campaigns highlight real estate issues that matter to REALTORS® and their clients. Local and state associations are encouraged to coordinate advertising and outreach efforts with the national Public Awareness Campaign.
Materials are available for local and state associations to use in their own markets. NAR's newest campaign, "Dreams," promotes the value of homeownership from a child's point of view. It shows consumers that NAR and REALTORS® are working hard to protect the dream and reality of homeownership for their families and their future.
Customizable Campaign Materials for Your Association
NAR coordinates a national media buy as part of the campaign. To help local associations plan their own media buys, NAR also offers local media tips and strategies and help with finding the right balance between radio and television messaging.