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As part of what it calls a revisioning, the Fort Collins Board of REALTORS®, Colo., hopes to change its name to the Northern Colorado REALTOR® Association. The name change comes as part of the association’s effort to reassess its strategic focus in light of fiscal realities and rebrand the association to better serve its members, it says. The name change, however, has come under attack because there are other local REALTOR® associations in northern Colorado. The association’s directors announced in August that a “comprehensive fiscal assessment” had led to significant cost savings that would be passed along to members in the form of a local dues decrease of $55, offsetting state ($15) and national dues ($40) increases.
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