The San Marcos Area Board of REALTORS® in Texas launched two new ways to garner more community awareness for members.
First, the organization purchased a banner big enough to hang over the street. “Because we are a nonprofit trade organization, our city allows us to hang our banner over certain thoroughfares throughout town for up to ten weeks a year,” says Amy DuBose, RCE, the association’s AE. “The banner cost us initially, but the opportunity from the city is free.” The banner reads: Every Market Is Different, Ask a Local REALTOR®.
Next, the organization started a member group called the REALTOR® Volunteers that donates time and energy to a different organization or event every month, including homeless shelters, United Way events, and food banks. The $200 investment in branded t-shirts, which members wear while volunteering, has paid off in positive public exposure, notes DuBose.